Sales & Marketing Manager 4* Hotel €40k

  • Permanent
  • Dublin

Burren Amber are currently recruiting for an experienced Sales & Marketing Manager for our 4* clients based in Sligo.

Objective of the Role

In this dynamic and challenging role, the Sales & Marketing Manager will be responsible for maximising the sales potential and achieving revenue budgets via bedrooms, conference rooms & food & beverage.

The ideal candidate:

  • pro-active and energetic with a proven track record in achieving sales targets
  • ability to execute effectively a focused sales & marketing plan for the agreed market segments

Key Duties and Responsibilities

  • Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.
  • Perform day to day sales activity including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips.
  • Undertake monthly corporate tracking of corporate accounts to monitor production and more importantly to identify any decreases and taking necessary action to remedy same.
  • Analysis of GDS production reports & intelligence information to develop business channel.
  • Focus on driving meeting & conference business into hotel.
  • Report weekly & monthly on account performance and general activity to General Manager and Central Office.
  • Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager.
  • Management of annual marketing budget.
  • Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.
  • Devise and execute hotel sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns ROI.
  • Develop printed promotional material including brochures, fliers, special offers, posters, tent cards etc. in line with brand standards.
  • Manage online marketing & brand website through content development and continually driving customers direct to this sale channel.
  • To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations.
  • Represent the hotel at sales team meetings and other events as appropriate.
  • Identify key competitors and carry out regular competitor analysis; monitoring their performance, rates and sales activity.
  • To protect and promote the image of hotel at all times, both in print and verbally.
  • To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.


  • 2 to 3 years in a Sales/Marketing role, ideally in a Hotel or customer focused environment.
  • A creative thinker with an outgoing personality who can drive new relationships as well as maintain existing ones.
  • Sales focused, target and results driven.
  • Effective communicator to clients and colleagues, individually and in groups; with the capacity to provide clear written reports.

For more information on the role please feel free to contact Adam at Burren Amber at 01 4047620 for more details.


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